Irina Proskurina

Fractional CMO. Full-Scale Growth.

Executive-level marketing strategy and leadership—without the cost of a full-time CMO.

I'm Irina — Your Fractional CMO Partner

With over 15 years of marketing leadership experience across startups and global brands, I bring deep strategic insight, hands-on execution, and executive-level clarity to businesses ready to scale. I partner with founders, CEOs, and in-house teams to align marketing with business outcomes—faster, smarter, and without the overhead of a full-time hire.

Book a Discovery Call

Strategic Marketing. Scaled for Your Business.

Get executive-level marketing leadership—designed to grow your brand, increase ROI, and align your team around what truly drives results.

Clarity & Focus

Refine your brand positioning, messaging, and goals so every marketing effort drives impact—not noise.
Faster Execution

Launch campaigns and initiatives with speed and confidence, guided by a seasoned marketing leader.
Smarter Spending

Optimize your budget with data-driven decisions, streamlined operations, and performance-based strategies.
Team Alignment

Unify your internal and external teams with clear direction, consistent communication, and strategic oversight.

Is a Fractional CMO Right for You?

Irina partners with businesses that need high-level marketing strategy—without the cost or risk of a full-time executive.

Scaling Startups

You’ve validated your product—now it’s time to build repeatable, data-driven marketing systems for growth.
Small & Mid-Sized Businesses

You need senior marketing leadership to align your efforts and drive ROI, but aren’t ready for a full-time CMO.
Enterprises in Transition

Whether you're restructuring, launching new products, or going through digital transformation, Irina provides steady, strategic guidance.

Start Now

Flexible Retainers, Real Results

Choose the level of strategic marketing support that fits your stage of growth. All packages include executive guidance, performance tracking, and direct access to Irina.

Starter
$1,500/month

Essential strategic support for focused priorities

Up to 5 hours/month

Start Now

Growth
$2,000/month

Ongoing strategy and light execution to keep momentum
Up to 15 hours/month

Start Now

Pro
$3,000/month

Comprehensive marketing leadership for multiple initiatives

Up to 30 hours/month

Start Now

Premium
$5,000/month

Full-scale leadership for growth, transformation, and high-impact projects

Up to 60 hours/month

Start Now

What You’ll Get
Every plan includes access to a full range of strategic marketing services at no extra cost:
- Branding & Identity
- Website Planning & Updates
- Social Media Strategy & Content
- Creative & Design Assets
- PR & Outreach Campaign Support
- Strategy & Analytics
- Event & Promotion Planning
- Business & Online Presence Management
Learn more
What’s Outside the Scope
Some services are best handled by your in-house team or a specialized provider:
- Social Media Commenting & Engagement
- IT & Technical Support
- Unapproved or Unsupported Software
Learn more

What You Can Expect

Irina delivers high-impact marketing leadership that drives both short-term wins and long-term growth.

Stronger ROI

Make every marketing dollar count with focused, data-driven decisions.
Team Alignment

Unite your internal and external teams under one clear strategy.
Faster Execution

Accelerate launches and campaigns with streamlined workflows and expert oversight.
Clear Brand Voice

Stand out in your market with refined messaging and positioning.

Ready to Grow With a Fractional CMO?

Let’s build a marketing strategy that actually moves the needle. Book a discovery call and take the first step.

Schedule Your Discovery Call

A Proven 4-Step Framework

Irina’s process brings clarity and structure to your marketing—so every move supports your business goals.

Step 1: Discovery & Audit

Understand what’s working—and what’s not.

Analyze current marketing efforts, team structure, tools, and resources
Conduct market and competitor research
Identify quick wins and long-term opportunities

Step 2: Strategy Development

Build a smarter marketing roadmap.

Define customer personas and buyer journeys
Align marketing goals with business objectives
Craft a data-driven, actionable strategy

Step 3: Implementation & Leadership

Lead, manage, and execute with precision.

Oversee campaign rollouts and team performance
Improve workflows, communication, and execution speed
Coach internal teams and manage external vendors

Step 4: Performance Monitoring

Measure, optimize, repeat.

Set KPIs and success metrics
Deliver clear reports and insights
Continuously refine strategy based on real results

Start Now

Let’s Connect

Irina Proskurina

Have questions or ready to explore how we can work together? Reach out and let’s schedule your free discovery call.

Phone: +1 347 606 0027
Email: Irinaproskurina1@gmail.com

Discover the groundbreaking new book by Irina Proskurina, a visionary PR expert and entrepreneur. The Future of PR: What’s Next? explores how artificial intelligence, digital platforms, and emerging technologies are reshaping the public relations industry. Packed with real-world insights and forward-looking strategies, this book serves as an essential guide for professionals seeking to stay ahead in a rapidly evolving media landscape.

The Future of PR: What's Next?